A digital tool to help find the safest possible car within budget.

Year:

2025

Category:

Product design / UI/UX

Client:

Queensland Government

My role:

Design Lead

What I did:

UI/UX Design, UX research

problem

For young drivers, the first few years on the road are the most dangerous. When buying their first car, their top priority is almost always price, not safety. To make matters worse, finding reliable safety info for older used cars is notoriously difficult.

The data is usually unavailable or out of date, largely because many buyers don't realise that ANCAP safety ratings generally carry only a six-year validity period. We needed a way to put safety at the forefront of a young buyer’s mind by providing data that is both up-to-date 
and relevant.

Approach

Safe Cars is a simple, intuitive digital tool that helps young drivers find the safest possible car within their budget. It leverages a live data pipeline across ANCAP, UCSR, NEVDIS, FCAI, and Redbook. The UX strategy deliberately minimises cognitive load by algorithmically filtering and surfacing the safest vehicles at the top of the results page. Complete with precise model and variant specifications, the platform allows users to instantly capture these critical safety insights and deploy them directly into their online vehicle searches.

Nature's own webstie design
Nature's own webstie design
Design System - colours
Design System - colours
Design system - typography
Design system - typography
Impact
Impact
Impact
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