Redefining the Brisbane commute through art and technology

As Design Lead, I spearheaded the translation of these site-specific narratives into a cohesive, digital-first experience. This required a deep dive into the unique infrastructure of each station to ensure the digital interface felt uniform, regardless of the physical layout.

By leveraging 3D renders and 360° imagery, we developed a mobile experience that allows users to explore the cultural significance of each piece in-situ. The result is a seamless fusion of art and transit—effectively launching the world’s first integrated public transport art gallery.

Year:

2023

Category:

Product design, UX/UI, Branding

Client:

Cross River Rail

My role:

Design Lead

What I did:

UX/UI design, Art direction

problem

As the largest public transport infrastructure project in Brisbane, Cross River Rail is designed to be a living celebration of Queensland’s rich cultural heritage. Each station will serve as a curated gallery, featuring 14 distinct artworks by 13 of the state’s most renowned Indigenous artists.

To ensure these stories reach beyond the platforms, the project aims to showcase the collection through an immersive virtual experience. This digital initiative will allow a global audience to explore the deep backstories of the pieces, making the state’s unique history accessible to everyone, whether they are in Brisbane or across the world.

Approach

Taking inspiration from traditional art galleries, I chose a clean, minimal layout with plenty of white space. The goal was to keep the UI simple so the artwork stays front and center without any distractions.

I kept the navigation intuitive and easy to use with minimal interactive elements. Built with complex fly-through videos and 360 images, we wanted the experience to feel so immersive that users felt like they were actually there in person.

Impact
Impact
Impact
0K+

visits on launch day

0K+

visits on launch day

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visits on launch day

0

awards won

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awards won

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awards won

Station Art mobile screens
Station Art mobile screens
Station cross section
Station cross section
From and to
From and to