Designing a Frictionless, Accessible Path to Wellness

Nature's Own is a top Australian supplement brand evolving into a wellness hub. As Design Lead, I used research to uncover key user frictions, which led to untangling a complex IA and streamlining journeys for both products and resources.

On the technical side, I focused on boosting performance, enabling automated content migration, and improving accessibility. Working closely with the product and tech leads, I built the site for long-term scalability and successfully offboarded it to the client upon completion.

See it live

See it live

Year:

2024

Category:

UI/UX design

Client:

Sanofi

My role:

Design Lead

What I did:

UI/UX Design

problem

Nature’s Own is one of Australia’s most trusted wellness brands, with a strategic focus on becoming a holistic health hub for their consumers. My role as Design Lead was to decipher a complex legacy Information Architecture and create a streamlined, dual-pathway journey for both product discovery and expert health resources.

I collaborated closely with key stakeholders—including the Product Owner, Head of Brand, and Tech Lead—to align the digital experience with three primary business goals:

  • Performance Optimisation: Rebuilding the UI to ensure a high-speed, responsive experience.

  • Scalable Migration: Engineering a design system that facilitated the automated migration of extensive legacy content.

  • Inherent Accessibility: Prioritising inclusive design to ensure the platform met the needs of all Australians.

Approach

I led the redesign of the Nature’s Own experience from the ground up, keeping performance optimisation and accessibility front and centre, we prioritised CSS-driven interactions and a lean information architecture. As a result, we achieved a high-speed, accessible UI with scalable design system despite strict backend security overheads.

Impact
Impact
Impact
0%

improvement on performance

0%

improvement on performance

0%

improvement on performance

0

accessibility score on mobile

0

accessibility score on mobile

0

accessibility score on mobile

Nature's own webstie design
Nature's own webstie design
Design System - colours
Design System - colours
Design system - typography
Design system - typography
Nature's Own website
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Sink a Sub title screen

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Roma Street Station Artwork

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CRR Station Art

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Roma Street Station Artwork

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CRR Station Art

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